DIY Lavender Sachets…
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Spring is upon us and I have vivid images of flowers bursting from the ground in a riot of color. Well, we aren’t there yet with our garden or yard – but, I feel it is right around the corner. To freshen up my home – and spirits – I love the fragrance of dried fresh lavender.
A friend gave me this bag of lavender not too long ago…
…so I decided to make sachets. I started by cutting two squares of cream colored burlap fabric. You can make any size you want. My cuts are 3 1/2″ square. Even if you can’t sew with a machine, you can use Stitch Witchery or HeatnBond. You will just need to be extra careful when filling your sachets.
Sew three sides – leaving the fourth one open.
Trim the corners for smoother, easier filling.
I also cut purple fabric. This was a $1 apron from Dollar Tree. You know me – always figuring out ways to make a project easier for myself – I just cut out the pocket from the apron. It was already a perfect square! I followed the same steps as I did with the burlap.
Isn’t lavender beautiful?
Ready to fill the sachets. Remember my scoop from the thrift store?
I don’t overstuff my sachets, but I do like them full. After they are filled, you sew the top closed.
This is the color I dream about 🙂 I love my vintage Mason jar. It is very old and it was rescued from a yard that was full of bottles. The glass was clear at one time, but turned this beautiful hue by being out in the elements for a very long time.
Ways that I use lavender sachets:
- Placed in dresser drawers…but not in my Honey Bees drawers 🙂
- Hung in my closet
- Hung from doorknobs
- Used as potpourri in a bowl placed on a table
- Inside my pillowcase
- I place in the microwave for a minute or two to remove funky odors in the kitchen. You can also use this method when you want the house to smell good.
I have also placed dried lavender in a small piece of cheese cloth and added to my bath.
I hope you give this easy-to-sew project a try. The scent of lavender is clean and refreshing…just like Spring!
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LinkedIn has a great feature that connects with your existing
email accounts and allows you to invite anyone you have interacted with to your network.
This means that you might reach people you interacted with once or twice,
or people that you haven’t spoken with in a while.
This is a powerful tool, but are you using it
effectively in your marketing?
LinkedIn as a Data Collector
Look at all the ways you can collect data from people.
The easiest metric to track for most is their email addresses, so ask people and promote their
use. Create mailers or offer contests via email registration. Remember, each email you collect is another potential LinkedIn profile waiting to
be connected to. Also, you might convince someone to
join LinkedIn when they receive an invite from you, which means
more customers to interact with.
Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get them to want
to network with you? Many companies have started suing LinkedIn as a corporate blog to promote brand awareness.
These blogs might not even have anything to do with the products being
sold, but they might tie in with corporate culture or offer up some helpful knowledge or technique.
This is called generating substance, and if you want people to see a
value in your postings, you need to provide that substance, otherwise they simply won’t care.
The nice thing about this is you don’t have to be a multi-faceted business guru
to provide content. Maybe you promote an interesting link of
the day, or maybe you repost a news story about something company-related (please give credit if you do this.).
It could even be a humorous blurb or story, or even a business-appropriate joke to keep your network’s attention.
The only constant is that the postings stay constant.
If you start it, then maintain it to help build that brand awareness.
Remember, people won’t actively look for you if they don’t know you exist.
One great way that some companies have started building a loyalty
network is through promoting their employees. Some
companies will offer a spotlight on their employees, showing off the projects they have done or
discussing their high points. This not only helps to ensure your employees feel valued, but it also helps to paint your company as more human, which is something you want when trying to get people to connect
with you.
Pitfalls and Things to Avoid With LinkedIn
Most of what has been discussed here has been the positives of using LinkedIn for your promotions, but there are some pitfalls you
may want to avoid. Again, not all marketing works for all
niches and some can be turned off more easily than others.
For starters, when advertising with a graphic, consider the context that your audience will view it in. LinkedIn is business
to business networking. Is your picture one that would be
considered safe for a business networking platform?
Yes, attractive, nearly-naked people tend to get clicks, but
are those the kind of ads people at major corporations are going to be more than likely be turned off due to lack of professionalism?
Consider your content in your pictures before posting and make sure your graphics are a good
match to your audience and marketing message.
Second, watch your language. While on the
surface, this could be taken as do not swear, on a deeper level, you have to consider what a company
will filter for and what they will allow. Some words tend to
trigger web filters pretty easily, so be careful about your
verbiage. Also, look at the message your words send.
Are you trying to be edgy, dynamic, endearing? Do your words properly
convey the message you want people to see? Sometimes people get so wrapped up in sending out a strong message that they fail
to consider if it is the right one.
Third, don’t verbally tie yourself to a region or company if you can help it.
While you may want to highlight a company on a landing page or maybe you are geared towards a certain region of the world,
you don’t want to inadvertently exclude potential customers because
they think your ads don’t immediately apply to them.
Remember, you can focus your ads in terms of companies and locations ahead of time, so listing out that info in the actual
ad might prove redundant.
Fourth, don’t slack on your content. It can be easy to start with a big push, but the number
one thing that kills an audience’s interest is inconsistency.
Don’t slouch on your posts. Make sure you dedicate a certain period
of time each day to providing some form of content.
If you can’t or think you might have problems with this, hire someone to do it for you or spend a day or two
generating multiple posts so that you can just plug and play.
However you do it, just be sure to keep doing it. You are setting an expectation of service as accompany
when you post, and to do so inconsistently will send a bad message abour what your
company considers professional.
Fifth, be careful on rebranding. Some smaller companies take the philosophy of
experimentation a bit too far and keep trying to reinvent themselves every month or quarter,
but the truth of it is that many companies form bonds over the long term with
clients, and just because you announce a name change or a
new logo, that doesn’t mean that your clientele is paying attention. To build your brand,
you need consistency, so stick to a logo or name and try to avoid being so edgy that you can’t make up
your mind about your name. Remember, you’re a business, not a rock star.
LinkedIn Final Thoughts
LinkedIn is a wonderful tool for reaching people in the business
world.
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